COFFEE AWAKENING

These things are what awakens our love for coffee and make us remember how much work is put into every cup of coffee we sip. After the cherry is picked, producers hand select to reject the beans with potential defect.


The cherry is then wet milled and dried out into parchment. Guess what?! Parchment then gets reselected to reject more beans.


This goes on through the entire transformation process all the way to roasting. Now... let’s wonder how many hands have selected that cup of coffee you are drinking .


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